Over the past weekend, Beto O'Rourke captured the attention of both the public and media with his statements on gun control. For a campaign that had been struggling to maintain a strong presence in the race, the timing couldn't have been better.
O'Rourke's comments allowed him to surge past the front runners in the number of online mentions from unique accounts, and maintain that advantage over the Labor Day weekend.
The problem for O'Rourke is that the message wasn't as well-received as he would've hoped. The average sentiment of the mentions driven by his comments was the lowest among the top seven candidates over the weekend.
O'Rourke's gun control messaging succeeded in getting the attention his campaign needed, but it is unlikely going to shift support in a crowded field where many candidates agree on more gun control measures.
Last week's numbers also reflect how Andrew Yang's campaign is gaining momentum. With consistent top-tier volumes and very positive sentiment, Yang has positioned himself as a potential member of the top group of candidates. Conversely, Pete Buttigieg's campaign is struggling to maintain its earlier momentum with his volume of mentions trending lower.