Eyesover was developed from the concept that topical issues are being discussed online long before they make the news. Yes, we report on brand or product mentions, but where Eyesover shines is when we go beyond these basic searches to look for the discussions about key issues that can impact your entire industry or sector as well.
The challenge, however, has always been that when monitoring issues that can cross multiple industries or sectors, large amounts of unusable data, or noise, often populates the output. In fact, one of the most common complaints social media monitoring software customers have is the length of time it takes to sort through their system’s output to find the data that is meaningful – and that is only when performing basic keywords searches on brand or company names. The issue becomes magnified when monitoring issues are more general in nature.
Eyesover solves this problem by using multiple search and filtering processes to eliminate the noise when monitoring broad issues, and allow customers to receive only the relevant output they need from their social media monitoring system. While monitoring your issues and topics, the Eyesover system breaks down the internet into smaller and smaller datasets, removing noise as we go, so the final results are data that is highly relevant and noise-free.
We understand that our customer’s time is incredibly valuable and that is why a major preoccupation at Eyesover is ensuring our system is not only easy to use, but also delivers only the important data you need to help make decisions in your business quickly and efficiently.