As political campaigns are increasingly won and lost online, tools that allow campaigns to harness online information have quickly moved from the “nice to have” category of campaign needs to become a critical requirement.
Just as a seller of products or services needs to capture customer feedback, track performance, and advertise, political campaigns need to understand their customer’s opinion (issues management), know how they are performing in relation to their competition (polling), and be able to reach out to the voter/customer in an effort to help sell the candidate (advertising).
The Eyesover system is designed to provide these tools to a campaign in one comprehensive platform and in particular, alert customers about trends they are not aware of using artificial intelligence to uncover potential emerging issues.
Using Eyesover trend discovery software, campaigns can capture unlimited discussions pertaining to the issues that are driving an election. Our unique technology provides up to the minute polling results based on the opinions of thousands of potential voters. We also give campaigns the ability to reach out to voters one on one, or through micro-targeted online ads based on voter opinions on specific issues.
Whether a campaign is local or national, the Eyesover platform provides the information that will ultimately determine if a campaign wins or loses. Visit our site to learn more about how we can help you win.