As the numbers from last night’s Special Senate Election in Alabama rolled in, things were playing out exactly how Eyesover Technologies had predicted they would as Democrat Doug Jones beat Republican Roy Moore.
Heading into the vote counting Tuesday night, Eyesover projected Jones had a 52-48 advantage over Moore. The final results were Jones at 49.9%, Moore at 48.4% and 1.7% write-ins.
Eyesover uses online data to provide public opinion to their clients including their Real-Time Polling that correctly predicted the Jones victory Tuesday night. “We understand that the communications landscape is undergoing a massive shift with people cutting the cord and increasingly using online devices for their everyday communication needs. Because of this, the way we identify, measure, and act on public opinion has to change as well. As the public increasingly expresses their views online, that data can be used to understand public support for products, policies, and in last night’s case, political candidates” stated Eyesover CEO Craig Leonard.
The New Brunswick, Canada based company has recently made inroads into the US market with their software and expect their success in predicting the Alabama result will accelerate that growth. “You could not ask for a more difficult election to predict as demonstrated by the fact most polls were predicting a Moore victory. But when you have access to over 35,000 individuals expressing their opinions as we did on Tuesday, it makes it possible to accurately predict what is going to happen” Leonard said.
The Eyesover platform uses artificial intelligence to find online discussions pertaining to their customer’s area of interest. The data collected by the platform allows Eyesover to tell their customers what issues are trending, public opinion, and helps target advertising towards the most receptive audiences for the customer’s messages.