It’s announcement season for Democratic Presidential hopefuls, and Eyesover has measured the impact each candidate’s declaration has had online.
Because we’ve been monitoring a number of potential candidates, we’ve created discussion level baselines for each of them. We then compared the one-day spike in discussions generated by their candidacy announcements with that baseline to determine who generated the largest impact.
The top three announcements so far in terms of attracting discussion have been supplied by O’Rourke, Sanders and Harris. O’Rourke’s spike is in a league of its own as his announcement was discussed by 32,500 online accounts over his baseline amount compared to 19,000 and 17,000 for Sanders and Harris respectively.
But gaining a spike on the day of the announcement is one thing. The candidate’s ability to sustain that attention is a completely separate matter. To determine how effectively each campaign maintained their hold on the public’s attention, we measured the discussion levels of each of the candidates five days after their announcement. On this front, O’Rourke is still outperforming the others on a raw numbers basis, but the candidate who has retained the largest percentage of their spike has been Pete Buttigieg. To be clear, we used his town hall appearance on March 10 as a proxy for his announcement, but the combination of sustained attention and very high sentiment expressed in comments about him since the town hall bodes very well for Buttigieg.
For most of the candidates, maintaining a high level of discussion has proven to be a challenge. For everyone except O’Rourke, Sanders and Buttigieg, candidates have generally retreated to their pre-announcement baseline levels.