As the numbers from last night’s Special Senate Election in Alabama rolled in, things were playing out exactly how Eyesover Technologies had predicted they would as Democrat Doug Jones beat Republican Roy Moore.
Heading into the vote counting Tuesday night, Eyesover projected Jones had a 52-48 advantage over Moore. The final results were Jones at 49.9%, Moore at 48.4% and 1.7% write-ins.
Eyesover uses online data to provide public opinion to their clients including their Real-Time Polling that correctly predicted the Jones victory Tuesday night. “We understand that the communications landscape is undergoing a massive shift with people cutting the cord and increasingly using online devices for their everyday communication needs. Because of this, the way we identify, measure, and act on public opinion has to change as well. As the public increasingly expresses their views online, that data can be used to understand public support for products, policies, and in last night’s case, political candidates” stated Eyesover CEO Craig Leonard.
The New Brunswick, Canada based company has recently made inroads into the US market with their software and expect their success in predicting the Alabama result will accelerate that growth. “You could not ask for a more difficult election to predict as demonstrated by the fact most polls were predicting a Moore victory. But when you have access to over 35,000 individuals expressing their opinions as we did on Tuesday, it makes it possible to accurately predict what is going to happen” Leonard said.
The Eyesover platform uses artificial intelligence to find online discussions pertaining to their customer’s area of interest. The data collected by the platform allows Eyesover to tell their customers what issues are trending, public opinion, and helps target advertising towards the most receptive audiences for the customer’s messages.
Doug Jones is heading into tomorrow's Senate Election in Alabama with a small but growing lead over Roy Moore. After being tied at the end of last week, Jones has started to add support over the past couple of days to move ahead 54-46.
Since Eyesover uses online data for its polling, determining the location of a specific account is not always possible if the account owner chooses not to publish their location. However, Eyesover can segment the individuals discussing the Alabama election online into groups of people who are from Alabama and those who have no confirmed location (they may be from Alabama or any other location).
The variance in support levels between these two groups is interesting as the Alabama group shows the 54-46 lead for Jones while the data from the Unconfirmed Location (UL) group shows a closer race at 51-49 for Jones.
When we dive down into the issues these groups are discussing in relation to the election, the Alabama group's top issue is Healthcare while the UL group's top issue is Human Rights/Women's Issues.
Roy Moore has been able to pull into a tie with Doug Jones in the Alabama Senate race according to Eyesover's Real-Time Polling today.
After a week where Jones showed signs of pulling ahead, recent support from the Republican National Committee and efforts from Moore's team appear to have halted Jones' momentum and have boosted Moore's chances.
Most of the discussion pertaining to the race has been focused on the candidates themselves, but when policy issues have been discussed, women's rights, healthcare, and gun control have been the most mentioned.
Eyesover Technologies measures candidate support through our Real-Time Polling module that is part of our Trend Discovery Platform. The polling module analyzed online discussions of the Alabama Senate race of 23,000 individual online accounts over the past week to create today's poll.