Through the analysis of online conversations, Eyesover provides real-time polls indicating the public's support (or lack thereof) for the topic of the conversation. Many of our customers use this polling ability in the political sector. Eyesover listens, analyzes, and tracks how much public support each political party or candidate is getting compared with their competition.
So how do we determine public support? To answer this question, we looked at what it means to be considered a supporter.
Consider how one might learn about a friend's favorite sports team? One way is to ask them - this is how traditional polls work. The poll would ask a question and provide options to choose from. A different way to find out what your friend's favorite sports team is, would be to just listen to them. Typically, if someone is vocal about their opinions then it generally doesn't take long to learn where that person stands on different topics. Even if someone isn't very vocal, we often learn a lot from normal, everyday conversations with each other. The key here is listening. Listen to what people are saying and learn from it. Even without asking a question, it is not difficult to tell if someone is opinionated about specific topics based on how much they keep bringing up the topic.
We took these concepts and applied them to how we find supporters within the social media landscape. Our customers simply choose which subjects, such as two competing politicians, they would like to find public support for and our system then listens to all online conversations taking place about those politicians. By listening to these conversations, Eyesover is able to determine if people on social media are (a) interested in a subject, based on how much they discuss it, and (b) how they feel about that subject.
Through our product development, we have learned how much discussion and what sentiment is required to confidently state an individual is a supporter or an idea, brand or individual. The analysis is performed for every “vote” in our poll in real-time. In fact, Eyesover's polling system calculates over 10 million voters every hour, and as the search for discussion grows through our AI technology, more voters are calculated every day.
Determining a supporter has far reaching benefits. Not only does this provide accurate predictions for such things as political elections, it also provides our customers with a deep understanding about the critical opinions influencing their audience.