Alabama Senate Race Tightens

The strong lead Doug Jones held in the Alabama Senate race last week is all but gone as Roy Moore's support has rebounded driving Jones' lead down to 4 points.

As a result of Jones' lead last week, it appears that Moore supporters have become more engaged as there has been an increase in the number of individuals talking negatively about Jones online, while discussions about Moore have become more positive.

While 90% of last week's discussions pertaining to the race were about Moore, we now see a 60-40 split between Moore and Jones. The issue for Jones is his sentiment scores have fallen from an overall positive to an overall negative in a relatively short period of time.